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Marketing moderno en Facebook (versión en Inglés)
Course available for 5 days
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Descarga la GUÍA DE ENTRENAMIENTO “Modern Facebook Marketing”
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Cuaderno de Recursos
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Videos de Entrenamiento
STREAM de Bienvenida a los Estudiantes
En esta transmisión en Directo, daremos la bienvenida a todos los nuevos Estudiantes del curso, así como una explicación detallada del Docente sobre el Curriculum de la materia. También se espera la participación de los estudiantes en Vivo para hacer las preguntas respectivas al Docente y al CEO así como de sus inquietudes sobre lo que esperan aprender finalizado el Módulo.
Lección 0: Introduction Video
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users. Think about that, over 1.3 billion people using the same website day after day. On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, as of 2017, Facebook has slightly over 2 billion monthly active users.
Lección 1: 10 Common Facebook Marketing Mistakes
There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes. It's a good idea, if you want to save a lot of time, effort and money at this point, to become aware of these mistakes. This will decrease the likelihood that you will probably commit these same errors.
Lección 2: The 8 Most Effective Ways to Market on Facebook
Let's get one thing clear, there are so many ways to market on Facebook. In fact, the only limit to how you can get people to go to your website or learn about your brand or cause is limited by your imagination. As long as you can post a link to an outside site doing something on FB, that activity is a potential traffic generator.
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Lección 3: Facebook Page Marketing
Lección 4: Facebook Group Marketing
Lección 5: Influencer Page Outreach
- Recuerda de que dispones de un tiempo máximo de 10 minutos para completar la prueba.
- La nota mínima de Aprobación es del 70%.
- En caso de que vuelvas a tomar este test, la nota mínima de aprobración será del 90%.
¡Muchos éxitos y sigue para adelante!
Lección 6: Paid Page Boost Campaign
Another way you can get a lot of traffic from Facebook is by using a paid page boost. Basically, you are paying for the promotion of your page. This is different from a page post boost. You're not promoting the content of your page. You’re promoting the page itself.
Lección 7: Paid Traffic Campaigns
For this section, I’m defining paid traffic campaigns in two forms. I can pay to boost the post, or I can pay for direct traffic to my target website. Please note that I have presented this information in that order: boost posts first and then pay for direct traffic.
Lección 8: Paid Lead Generation Campaigns
Did you know that on Facebook, you can collect e-mail? That's right. You can collect leads. It's pretty straightforward. You can run ad campaigns with a lead collection button. It can be Find Out More, Sign Up or other language.
Lección 9: Facebook Pixel Retargeting Campaign
Facebook enables you to put their tracking pixel on your website. It will then track where people go on your site. If people end up at your shopping cart, for example, you can then run an ad reminding people about your site or reminding people about the products that they almost bought. They see these ads on Facebook.
Lección 10: How to Optimize Your Facebook Ad Campaigns
Follow the steps below so you don’t overthink things and make bad decisions when optimizing your FB ads. Reverse engineer your competitors and come up with a standard model If you have a personal account, find your competitors and like their pages. Before you know it, you will start seeing ads either from your competitors themselves or from businesses that are very similar to your competitors. Pay close attention to these ads.
Lección 11: Conclusion Video
Facebook marketing is a lot of fun because there are a lot of things to discover, but it can also get very expensive if you don’t know what you’re doing. Follow the eight proven promotion methods covered in this training so you can start your Facebook promotion campaign on a solid path to success.
Este es el Examen Final de PRUEBA 5 minutos en total